// MARKETING · TRAFFIC MANAGEMENT

Traffic management
orchestrating the funnel.

Daily integrated operation across Google, Meta, TikTok, LinkedIn and Pinterest. Budget allocation guided by real attribution, creatives tested in short cycles and unified cross-channel reporting.

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TRAFFIC.001

01 / CONTEXT

Operations is where media becomes revenue.

Traffic management isn't "running campaigns". It's a daily decision on bids, audiences, creatives, budget and exclusions — in every channel, based on what's leaking today, not last week.

A single team handles the whole account. Data talks between channels: what Google learns feeds Meta, what Meta learns corrects the Google bid.

[multi] 01

Multi-channel

Google, Meta, TikTok, LinkedIn, Pinterest, Microsoft. Unified orchestration with rules per funnel stage.

[budget] 02

Budget allocation

Weekly budget decision per channel based on multi-touch attribution and LTV.

[creative] 03

Creative in cycle

Briefing → production → launch → analysis — every two weeks. Live bank, never dry.

[tracking] 04

Clean tracking

Server-side GTM, CAPI, enhanced GA4 and continuous event validation.

02 / CAPABILITIES

Operation routines.

DAILY

Daily adjustment of bids, audiences and budgets.

WEEKLY

Weekly revenue report + next-week roadmap.

CREATIVE

Bi-weekly creative sprint — briefing to winners.

AUDIT

Monthly audit: tracking, attribution, fraud, quality.

TEAM

Shared Slack, response time < 4 h during business hours.

REPORT

Real-time dashboard + monthly C-level report.

03 / STACK

Operation stack.

Google Ads Meta TikTok LinkedIn Pinterest GTM GA4 Looker Hyros HubSpot

05 / CONTACT

Ready for an integrated operation?

06 / OTHER SERVICES

Traffic management orchestrating the funnel.